Brand development is a multi-stage process with the ultimate goal of building brand equity in a consumer's mind. Brand equity is an intangible set of assets that cannot be tracked on a balance sheet. But, the value of that equity is the most valuable asset a company can own.
Brand vision requires to define itself which is absent here. The branding is not appealing. It needs to be feasible to implement whether the product is pickle, jam or something else. The logo is not recalling the brand. Visibility and product shot is not clear.
